Lola, VP of Marketing for the M&Ms brand, is developing a Market Product Grid to relate the market

segments of potential buyers to M&Ms$-$branded products. She lists her market segments vertically down

the left$-$most edge and her product offerings left$-$to$-$right across the top of the grid. Leveraging data from

her Market Research team, how should Lola populate the rest of the Market Product Grid?

A$.$ She should always use circles of various sizes to indicate the size of each segment

B$.$ She must use check marks to indicate that there is opportunity for growth in specific cells

C$.$ She has an ethical responsibility to use a scoring system, based on a scale of $1-5$

D$.$ Lola is free to use any method of her choice for representing the data in this grid

E$.$ She must use a system of color$-$coded shapes to indicate primary or secondary markets