Lombra-Second Venue Expansion Project

Document Management Distribution List

Record the details of all project stakeholders accessing this document.

Name	Position	Signature	Date
Simonetta	Project Manager	Simonetta	15/06/2023
Fabio	Project Coordinator	Fabio	15/06/2023
Andrea	Responsible Documentation	Andrea	15/06/2023
Attilio	Responsible Business development	Attilio	15/06/2023
Gabriel	Budget Manager	Gabriel	15/06/2023
Alisha	Marketing Manager	Alisha	15/06/2023
Giordan	Resource allocation Responsible	Giordan	15/06/2023

Version Control

Record all approved changes to this document.

Revision #	Change Description	Approval Date	Author

Project Registration

Project Name	Lombra's second venue expansion project
Project #	1
Creation Date	15/06/2023
Sponsor/Client	Restoplus/Lombra restaurant
Project Manager	Simonetta

Executive SummaryRationale

The objective of the Second Venue Expansion Project is to establish a novel restaurant venue in a different geographical location, with the intention of broadening the customer base, enhancing brand recognition, and generating supplementary income. The project plan delineates the goals, product range, and standards for acceptance pertaining to the proposed expansion endeavour.

The project's overarching objectives comprise the establishment of a second venue within a six-month timeframe, augmenting the customer base by 30% during the initial year of operation, and attaining a favourable return on investment within two years. The objectives will serve as the impetus for our endeavours to emulate the triumph of our current eatery, while simultaneously accommodating the distinct needs and inclinations of the demographic in the prospective location.

To attain these objectives, the undertaking will encompass various pivotal endeavours. Initially, a location scouting process will be carried out to ascertain a fitting site for the novel venue. Upon securing a suitable location, our next step will involve the renovation and interior design process to ensure that it is in line with our brand and overall concept. The procurement and installation of equipment will ensue, thereby guaranteeing the complete outfitting and functionality of the second venue.

Furthermore, the project will entail the recruitment and education of personnel who are committed to delivering exceptional service at the novel location. Ensuring consistency with our current restaurant and preserving the reputation of our brand, this step holds significant importance. Ultimately, a wide-ranging set of marketing and promotional initiatives will be executed with the aim of acquainting the intended audience with the novel venue, stimulating customer curiosity, and guaranteeing a prosperous inauguration.

The approval of project deliverables shall be contingent upon criteria, which shall encompass the efficacious inauguration of the secondary location within the stipulated timeframe of half a year. Moreover, it is imperative that the novel location is completely functional and furnished with all essential amenities and apparatus. It is imperative to recruit and train personnel for the secondary establishment, ensuring that they are equipped to provide exemplary customer service. Ultimately, it is imperative that the marketing and promotional endeavours are successful in acquainting the intended audience with the novel establishment and eliciting customer curiosity.

Lombra's Second Venue Expansion Project offers a promising prospect for our restaurant to enhance its market share and financial viability. Through meticulous execution of the specified objectives and adherence to the acceptance criteria, it is possible to establish a thriving secondary venue, access a previously untapped customer demographic, and fortify our brand's position as a frontrunner in the industry.

Business Drivers

Together, these business forces explain why and how the Second Venue Expansion Project should be done. By addressing these drivers, we can place ourselves strategically for growth, a bigger share of the market, and continued success in the restaurant business.

• Market Expansion: The Second Venue Expansion Project is mainly driven by the chance to grow into a new market. By adding a second venue in a different city, we hope to reach customers we haven't been able to reach before and grow our market. With this increase, we'll be able to attract new customers who may not have been able to use our services before. This will help our sales grow and bring in more money.
• Brand Presence: Another goal of the project is to improve the way people see our brand in the business. By opening a second location, we can build on our reputation as a well-known restaurant chain. Customers will be more likely to believe and stay with a brand that is more visible and known to them. This will bring more people to both the old and new venues.
• Making more money: Making more money is one of the main goals of the project. By moving our business to a new site, we can make more money and make more sales overall. The opening of the second site will give us more ways to make money and give us a chance to grow in the long run.
• Advantage in the market: The goal of the project is to give the company an edge in the market. By moving into a new place, we might get a leg up on our competitors who haven't yet set up shop there. This edge can help us bring in customers who are looking for new dining experiences and make us the best option out of the ones that are available.
• Customer Satisfaction and Experience: The project also aims to improve how satisfied and happy customers are. By opening in a new city, we can meet the wants and likes of customers in that market. With this localized method, we'll be able to offer customized experiences that make a good impression and keep customers coming back.
• Operational Efficiency: The project's goal is to improve operational efficiency by taking advantage of economies of scale. With a second location, we can improve how we buy things, hire people, and do other business tasks. This speed will help the business save money and do better overall.

Key Objectives

1:

Specific Goal: Opening the second venue within a timeline of six months from the project start.

Measurable: The second venue should be open and ready to serve people within six months.

Achievable: Enough resources and planning will be put in place to make sure the goal is met on time.

Relevant: Opening a second location is directly related to the goal of growing the business.

Time-bound: The goal has a set time frame of six months.

2:

Specific Goal: Increasing the customer base by 30% within the first year of the second venue's operation. Measurable: The amount of unique customers served will be used to figure out the size of the customer base. Achievable: The right marketing tactics and excellent customer experiences will be used to attract and keep customers. Relevant: Having more customers will help bring in more money and make the growth a success. Time-bound: The goal has a specific time range of the first year of the second venue's operation.

3:

Specific Goal: Achieving a positive return on investment within two years of the second venue's operation.

Measurable: The return on investment will be figured out by comparing the total cost of the project to the money it brings in. Achievable: A thorough study of finances and careful cost management will be used to make sure the business is profitable. Relevant: The long-term success and sustainability of the growth depend on getting a good return on investment. Time-bound: The goal has a clear deadline of two years from the day the second place opens.

Benefits

• Increased Revenue: The goal of the growth project is to bring in more money through the opening of the second venue. Increased sales from the new site and possible cross-promotion between the venues will help the business's overall revenue grow.
• Brand Influence Growth: Adding a second venue will increase the brand's influence and recognition in the industry. Having a bigger geographic spread and being more visible will make people more aware of the brand, which will bring in new customers and make the brand the market leader.
• Increased number of customers: The goal of the project is to increase the number of customers by hitting a new market in the chosen city. The second location will bring in new customers, which will increase the total number of customers served and strengthen company loyalty.
• Competitive Advantage: By adding a second location, the business can get a competitive edge over rivals. When a brand has more than one site, it can attract customers who like variety and broaden the brand's appeal. This advantage may also keep competitors from joining the same market.
• Operational Efficiencies: The project provides a chance to improve operational efficiencies by taking advantage of economies of scale. Streamlining procurement processes, sharing resources, and standardizing operational procedures can save money and increase output at both venues.
• Improved Customer Experience: The expansion project aims to improve the general customer experience. With a second location, buyers will find it easier and more convenient to do business. By keeping the brand's quality and image, customers can expect consistent service and dining experiences at both locations.
• Job Opportunities: The project will create jobs at the new venue, which will help the local economy grow. The expansion gives current employees the chance to move up in their careers by taking on leadership roles or moving to the new site. This makes employees happier and more likely to stay with the company.
• Positive Return on Investment: If the job is done well and the goals are met, there will be a positive return on investment. Long-term financial success for a business will come from more sales, lower costs, and a bigger name.

Impacts

• Business Growth: The project will have a big effect on business growth by making business activity go up. By adding a second location, you can reach more people and get more customers, which will lead to more sales and more money. This rise will help the business grow and become more visible in the market.
• Organizational Structure: Because of the project, the organizational structure will need to be changed. With the addition of a second site, it will be important to set up clear ways to communicate, make decisions, and send reports so that both locations can be managed well. To help with the larger operations, new roles and duties could be made.
• Operational Processes: The project will influence how the organization's operational processes work. Processes like getting supplies, keeping track of inventory, staffing, and training will need to be changed to meet the needs of the second site. For efficiency and consistency, it will be important to streamline and standardize processes at both sites.
• Staffing and Human Resources: The project will have effects on staffing and human resources. For the second location, new staff members will need to be hired and trained. Also, current employees may need to be moved or given more responsibility to handle the expanded operations. To keep up with the changes, the policies and processes for human resources will need to be updated.
• Marketing and Branding: The project will influence actions related to marketing and branding. The group will need to come up with and use marketing plans that are tailored to the new place and its target market. This includes creating brand positioning, advertising, and promotional efforts to let people know about the second venue and bring customers there. It will also be important for the image to be the same in both places.
• Financial Management: The project will affect the organization's finances. There will be costs up front for choosing a location, making changes, buying tools, and marketing. When making financial plans and budgets, the extra costs, and estimated profits from the second venue will need to be considered. Monitoring and analysing the finances on a regular basis will be necessary to make sure that the business is profitable and gives a good return on investment.
• Customer Experience and Satisfaction: The project will influence how customers feel and how happy they are. When a second location opens, buyers will have more choices and it will be easier to do business there. It will also give the company a chance to change its products and services to meet the needs and wants of the new market. To make sure customers have good experiences, it will be important to always provide high-quality service and protect the brand's image.
• Relationships with stakeholders: The project will influence relationships with suppliers, partners, and local groups, among others. In the new city, it will be important to work with local providers and partners to get ingredients, find support services, and start working together. Getting involved with the local community through things like sponsorships or charity work can help build respect and a positive image of the brand.

Task to complete:

FOLLOWING THE PROJECT INFORMATION ABOVE, BRIEFLY EXPLAIN THE MISSING PARTS BELOW:

3. Time Management

3.1. Schedule

Record the details of all stages and tasks (using a work breakdown structure format) required to be performed for the project including calculations, confidence and contingencies.

Schedule all project work using a Gantt chart (bar chart or similar).

3.2. Milestones

Record all key milestones and or deadlines due throughout the project.

4. Cost Management 4.1. Budget

Project budget	$500,000.00
Project item/phase	Estimated cost
Project initiation	$10,000.00
Define project scope and objectives	$2,000.00
Identify project stakeholders	$1,000.00
Develop project charter	$3,000.00
Obtain project authority approval	$4,000.00
Location selection and lease agreement	$50,000.00
Research potential locations	$5,000.00
Visit and evaluate potential locations	$10,000.00
Negotiate lease agreement	$35,000.00
Venue renovation and interior design	$200,000.00
Total Cost	$320,000.00

4.2. Estimating methodology

Record how have the figures been calculated.

4.3. Confidence level

Record how accurate these figures are.

4.4. Contingency

Record if any contingency funds will be required.

4.5. Source of Funds

Record where the funds will be accessed and the approvals and/or documentation required.

4.6. Cash Flow

Record the cash flow projection for the project.

5. Human Resource Management 5.1. Stakeholders

Name	Position
Simonetta	Project Manager
Fabio	Project Coordinator
Andrea	Responsible Documentation
Attilio	Responsible Business development
Gabriel	Budget Manager
Alisha	Marketing Manager
Giordan	Resource allocation Responsible

5.2. Resource Capability

Record the information supporting the resource assignments (hours, rates, availability, training ...) for the project.

Include reference to equipment, facilities and materials where required.

6. Communications Management 6.1. Organisational Structure

Record the appropriate organisational structure required by the project.

6.2. Escalation

Record what processes are in place to handle conflict and dispute resolution.

7. Procurement and Contracts Management

Record all information supporting the decision to make or buy. This should include reference to:

• procurement planning
• solicitation planning
• solicitation
• source selection
• contract administration
• contract close-out.

8. Risk Management 8.1. Constraints

Record all constraints that will restrict the performance and delivery of the project (and possible treatment strategies).

8.2. Assumptions

Record all assumptions (accepted as correct) that will impact the performance and delivery of the project.

8.3. Potential Issues

Record all potential issues impacting the performance and delivery of the project (and possible treatment strategies).

8.4. Risk

Record all internal and external sources of risk in a risk register, including:

• probability
• consequence
• priority
• strategy
• accountability
• review.

9. Quality Management

Record all required standards and definitions of quality required by the project.

Record how quality will be designed into the project with reference to:

• quality planning
• quality assurance
• quality control
• quality (continuous) improvement.