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London Company is attempting to establish the selling price for a new product (called Bridge), it wishes to sell. Expectations are that this product will
London Company is attempting to establish the selling price for a new product (called Bridge), it wishes to sell. Expectations are that this product will provide an operating income equal to 10% of revenues and there will be 20,000 units sold. It is also estimated that total fixed costs for this product will be $156,000 and variable costs per unit will be $12. Calculate the estimated selling price. Select one: O a. $20.00 per unit b. $24.00 per unit. $21.00 per unit O d. $23.00 per unit: 2
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