Long ago, sophists, who taught oratory in Greece, developed five canons of rhetoric: invention, arrangement, style, memory, and delivery. Many of them particularly emphasized the tenet of arrangement and argued that how speakers organize their speech can determine the impact even more than the content itself. Imagine yourself as a reincarnation of one of those sophists, and discuss how a speaker can organize their material differently for different impacts. To illustrate your point, feel free to cite examples from contemporary speeches?