LONG ANSWER QUESTIONS

Ricky Martin is set to open up a new supermarket in the city you live in. While Ricky is excited,he is not familiar with the need to "position" his newsupermarket to appeal to potential customers. Ricky is aware that you are studying marketing and turns to you for advice.

Using your knowledge and frameworks from the course regarding positioning, explain the concept of positioning and why it is important. Then, create a perceptual map, identify three competitors/supermarkets (of your choice) of Ricky's, and explain their

positioning. Finally, discuss how Ricky might differentiate himself and avoid intense levels of competition.