Question
LONG ANSWER QUESTIONS Ricky Martin is set to open up a new supermarket in the city you live in. While Ricky is excited,he is not
LONG ANSWER QUESTIONS
Ricky Martin is set to open up a new supermarket in the city you live in. While Ricky is excited,he is not familiar with the need to "position" his newsupermarket to appeal to potential customers. Ricky is aware that you are studying marketing and turns to you for advice.
Using your knowledge and frameworks from the course regarding positioning, explain the concept of positioning and why it is important. Then, create a perceptual map, identify three competitors/supermarkets (of your choice) of Ricky's, and explain their
positioning. Finally, discuss how Ricky might differentiate himself and avoid intense levels of competition.
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started