Long deemed the most successful advertising medium, television advertising has received increased criticism as being too expensive and, even worse, no longer as effective as it once was.

Critics maintain that consumers tune out too many ads by zipping and zapping and that its difficult to make a strong impression. The future, claim some, is with online advertising. Supporters of TV advertising disagree, contending that the multi-sensory impact of TV is unsurpassed and that no other media option offers the same potential impact.

Take a position and defend it: TV advertising has faded in importance versus TV advertising is still the most powerful advertising medium.