Longchamp - Le Pliage

Build the MARKETING STRATEGY deck for the Le Pliage brand that effectively addresses the key issues and opportunities facing the company related to the Le Pliage Brand.

• 20.0 marks for a properly written and compelling positioning statement which includes the identification and assessment of relevant benefits with supporting reasons to believe for your chosen positioning
  • You must identify and assess a minimum of 3 functional and 3 emotional benefits
  • These 3 functional and 3 emotional benefits must be derived from and relate to your chosen positioning

Your positioning statement must provide a compelling benefit for your target audience supported by a strong reason to believe that, in combination, would cause them to buy a Le Pliage product over competitive offerings