Look at Business Customer Service / Customer Experience news (any viable source such as Yahoo, Google, CNN, Wall Street Journal, CNBC) or locate a local business of your choosing.

2. Include a brief discussion of the following.

Business Name: Briefly discuss how this company acquired its name. (If possible)
Briefly discuss who the current CEO/Owner is: Do you have an opinion on how they are leading this company? Do they focus on the customer? How do they do so? (5 sentences minimum)
What does the company do? Include a brief discussion that includes their specific products and services. (5 sentences minimum)
Company Culture: Brief discussion of their current culture including what you like or dislike. What do the employees have to say on Glassdoor (Links to an external site.) (Links to an external site.)or any other employee review site? Would you work here? Is their culture supportive of delivering great customer service/experience? (5 sentences minimum)
Mission Statement (only answer this question if the business has one) is a short statement of why an organization exists, what its overall goal is, the goal of its operations: what kind of product or service it provides, its primary customers or market, and its geographical region of operation: What do you like or dislike about their Mission Statement? Does their Mission Statement refer to the customer? How does having their Mission Statement influence how they deliver customer service? (5 sentences minimum)
What do you think of their customer service/experience? Do you like their service or hate it? What should they do to either improve or maintain their customer service (be specific and refer to lessons learned from class if possible)? Do they do something better than their competition to be successful in customer service? (5 sentences minimum)