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Look at Exhibit 12 in the Ducati case. After examining the cost structure of Ducati in 1996, what is Ducati's net profit margin? (Enter a

Look at Exhibit 12 in the "Ducati" case. After examining the cost structure of Ducati in 1996, what is Ducati's net profit margin? (Enter a number into the box, without the % sign. Include decimal points.)

Ducati 2000 Ducati 1996 Harley
1 Motorcycles Material 43.4 55.8 45
2 related products 6.9 2.2 8
3 direct personnel 5 6 6.4
4 indirect personnel 3.7 4.2 4.5
COGS (1+2+3+4) [59] [68.2] [65.9]
5 r&d 1.1 0.1 2
6 variable sales costs 5.9 5.1 6
7 fixed sales costs 14.5 10.4 5
8 g&a 4.7 5.3 3
total 5+6+7+8 [26.2] [20.9] [16]

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