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Look at Exhibit 12 in the Ducati case. After examining the cost structure of Ducati in 1996, what is Ducati's net profit margin? (Enter a
Look at Exhibit 12 in the "Ducati" case. After examining the cost structure of Ducati in 1996, what is Ducati's net profit margin? (Enter a number into the box, without the % sign. Include decimal points.)
Ducati 2000 | Ducati 1996 | Harley | ||
1 | Motorcycles Material | 43.4 | 55.8 | 45 |
2 | related products | 6.9 | 2.2 | 8 |
3 | direct personnel | 5 | 6 | 6.4 |
4 | indirect personnel | 3.7 | 4.2 | 4.5 |
COGS (1+2+3+4) | [59] | [68.2] | [65.9] | |
5 | r&d | 1.1 | 0.1 | 2 |
6 | variable sales costs | 5.9 | 5.1 | 6 |
7 | fixed sales costs | 14.5 | 10.4 | 5 |
8 | g&a | 4.7 | 5.3 | 3 |
total 5+6+7+8 | [26.2] | [20.9] | [16] |
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