Look at the difference between TikTok posts, Instagram posts, and Snapchat posts. Do some research and explain how a brand should adjust their content to be popular on each platform. 4.Social media can get amateurs and pros into sticky situations. Nobody is perfect, but all should be responsible and respectful. If someone makes an inappropriate tweet, what should they do? What should employers do? When does an inappropriate tweet rise to the level of termination? When should there be forgiveness?