Look at the Ostrow's model introduced in the lecture about objectives, reach, and frequency. If a local home building company, Eastbrook, decides to use billboards instead of advertising on television, would you add to or subtract from the frequency figure? Hint: examine media factors. Question 8 options: -0.2 or -0.1 (subtract from the frequency baseline of 3) +0.1 or +0.2 (add to the frequency baseline of 3)