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look at the topics in the teaching plane and then choose 7weeks and take the topics of it and make an e-portfolio or summary for

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look at the topics in the teaching plane and then choose 7weeks and take the topics of it and make an e-portfolio or summary for these topics

COURSE TEXT : MKTG 1010 BASIC MARKETING : Principles of Marketing. (Oxford Fajar). Week 1 Remarks Date 11.11.20 Lessons Course outline briefing Assignments 1 entry 2 18.11.20 Overview of marketing 2 entries 3 The Marketing Environment: Macro-environment Micro-environment 25.11.20 4 2.12.20 Managing Marketing Information 2 entries 1 entry 5 9.12.20 Target Marketing Segmentation Targeting Positioning 2 entries 6 Consumer & Business Market Buyer Behavior Model of Consumer Behavior Major factors Influencing Buying Behavior Organizational Buying The Buying Process 16.12.20 7 23.11.20 21-27 Dec LeP topics SEMESTER BREAK Products Product Classifications New Product Development Product Life-Cycle Strategy 8 30.12.20 2 entries 9 6.1.21 Pricing Products Pricing Considerations Pricing Approaches Marketing Channels and Supply Chain Management LeP due date 10 13.1.21 Integrated Marketing Communication Strategy Advertising Sales Promotion Direct Marketing Personal Selling 11 20.1.21 12 27.1.21 Discussion 13 TASK: 1. Prepare a Learning e-Portfolio (LeP) to document your own learning experiences in this course and to take autonomy of your own learning. 2. Provide evidence of your new learning experiences with dated Personal Reflections after lecturers every week (7 weeks) and for every entry based on the topics provided in the Teaching Plan. 3. There must be a minimum of 10 entries including 7 weekly reflections. 4. The LeP should include different typess of entries such as PowerPoint presentations, photograph, Word documents, articles, videos, etc. 5. Include a linked Table of Contents (TOC) for easy navigation through your LeP. 6. Be prepared for your LeP to be assessed on an on-going basis i.e. assessment will be carried out end of Week 3 Week 6 and Week 9 7. Final assessment will be based on the criteria provided in the Portfolio Evaluation Rubric. COURSE TEXT : MKTG 1010 BASIC MARKETING : Principles of Marketing. (Oxford Fajar). Week 1 Remarks Date 11.11.20 Lessons Course outline briefing Assignments 1 entry 2 18.11.20 Overview of marketing 2 entries 3 The Marketing Environment: Macro-environment Micro-environment 25.11.20 4 2.12.20 Managing Marketing Information 2 entries 1 entry 5 9.12.20 Target Marketing Segmentation Targeting Positioning 2 entries 6 Consumer & Business Market Buyer Behavior Model of Consumer Behavior Major factors Influencing Buying Behavior Organizational Buying The Buying Process 16.12.20 7 23.11.20 21-27 Dec LeP topics SEMESTER BREAK Products Product Classifications New Product Development Product Life-Cycle Strategy 8 30.12.20 2 entries 9 6.1.21 Pricing Products Pricing Considerations Pricing Approaches Marketing Channels and Supply Chain Management LeP due date 10 13.1.21 Integrated Marketing Communication Strategy Advertising Sales Promotion Direct Marketing Personal Selling 11 20.1.21 12 27.1.21 Discussion 13 TASK: 1. Prepare a Learning e-Portfolio (LeP) to document your own learning experiences in this course and to take autonomy of your own learning. 2. Provide evidence of your new learning experiences with dated Personal Reflections after lecturers every week (7 weeks) and for every entry based on the topics provided in the Teaching Plan. 3. There must be a minimum of 10 entries including 7 weekly reflections. 4. The LeP should include different typess of entries such as PowerPoint presentations, photograph, Word documents, articles, videos, etc. 5. Include a linked Table of Contents (TOC) for easy navigation through your LeP. 6. Be prepared for your LeP to be assessed on an on-going basis i.e. assessment will be carried out end of Week 3 Week 6 and Week 9 7. Final assessment will be based on the criteria provided in the Portfolio Evaluation Rubric

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