Look for a large well know company that has recently embarked on a new and extravagant project and then answer the following questions/prompts (with factual citations) regarding that project.

First, provide a brief summary of the project. How much did/will the project cost to implement (if you can find this)? How did/will the project generate sales and/or profits for the firm? How did/will this project change the industry, the competitive landscape, or society? When did the project begin and how long did/will it take for the project begin generating positive cash flows?

Second, find some positive commentary on the project in the popular news media or financial news media. Identify why the author/critic likes the project and believes the project is a good move for the company. Does the author have any specific reasons, techniques, or facts to back up their claim, or do they just have a hunch and like the company a lot?

Third, find some negative commentary on the project in the popular news media or financial news media. Identify why the author/critic dislikes the project and believes the project is a bad move for the company. Does the author have any better suggestions for the company, or are they just criticizing?

Finally, what do you think about this project? Did the financial managers at the firm make a wise capital budgeting decision when thy chose this project, or do you think they should have spend the money on some other project? If you were working as a financial manager at this company, what techniques would you use to access the value of this project?