Question
Look for an ad to introduce a business and to establish a brand. For this create an ad for product or service after identifying which
Look for an ad to introduce a business and to establish a brand. For this create an ad for product or service after identifying which approach to use. You know that attitude consists of three parts: cognitive, affective, and conative; you also know that an advertisement can appeal to any one of the attitude components.
Decide which component is the best for the advertisement and explain why.
Step by Step Solution
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Step: 1
Product XYZ Fitness Club Approach Affective Component Ad Copy Unlock Your Potential Embrace Your Journey Background music Uplifting and energetic Scen...
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Entrepreneurship
Authors: Andrew Zacharakis, William D Bygrave
5th Edition
1119563097, 9781119563099
