Look more closely at the disciplines of public relations and advertising. What do the practices have in common? What is substantially different? What are ways public relations and advertising could work more closely together?

4.Ethics can get tough in social media where disciplines blur. You are a PR professional working on a campaign for a client to get earned media coverage. You contact a prominent contributor to a top publication. The author agrees to feature the brand's new product in an upcoming article but wants to be compensated for the mention. What should you do?