Question
Look up the CPI ranking for one of the BRIC countries (i.e., Brazil, Russia, India, China). Imagine you work for a US-based company that seeks
- Look up the CPI ranking for one of the BRIC countries (i.e., Brazil, Russia, India, China). Imagine you work for a US-based company that seeks to enter this country. Based on the country's CPI ranking, which method of entering a foreign market would you recommend for a business entering this market for the first time (i.e., exporting, franchising, strategic alliance, joint venture, direct investment)? Explain.
- Explore the results from the most recent year's CPI results. What stands out to you as interesting and why?
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ISE International Business Competing In The Global Marketplace
Authors: Charles Hill
13th International Edition
1260575861, 978-1260575866
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