'Looking at the success stories of Whirlpool's Sensigerator and the Su-kam's Inverters, Voltas and Daikin have started contemplating adoption of these promising benchmarks in the AC industry in their attempt to address the imbroglio of frequent power cuts by the electric grid in rural areas where industrial customers face acute shortage of electricity for longer time periods. Though most of these industrial units are located in remote rural areas, luckily, all these customers have grossly similar product or service requirements and can afford to embrace solutions prodigally given the proven value propositions, maturity of markets and related platitudinous technologies", commented a strategy consultant working for a renowned MNC. What is your take on this? Indicate and vindicate vour stand with due support from pertinent analogs and antilogs. if any