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Janice Corporation UK is public corporation which manufactures a technology. Janice uses fair value measurement for the measurement of all assets of its business.

Required: In regard to the Janice Corporation UK, discuss the economic consequences concept which holds that economic practices which a company adopts may affect its security price and value. Discuss the pros and cons of fair value and make a recommendation to Janice Corporation UK and support your decisions regarding the measurement of company assets.

Your well-written paper must be 2-3 pages, in addition to title and reference pages.