Looking for a simple reply to Sustainable product platforms are a reinvestment that a company makes to a current existing product. This process will change a method that isn't sustainable into one that is. A value cycle is a management process that helps achieve and sustain a superior performance. By creating a sustainable process, the company is adding more value to their product, the journey that was taken from raw materials into a usable product. By doing so the company adds more value to their product and depending on what type of sustainability is used, could be used to promote the product?