Looking for assistance in completing a Strategic Marketing Plan. The business I am covering in this assignment is the Kroger Company.

Internal Data

Evaluateinternal sources of information available to you inside the organization and what information you will receive from each source. Identify 6 sources of internal data. Insert or remove rows as needed.

Source What it Measures Data Potential Usage

Example: Sales data Monthly sales by specific product

Secondary Data

Evaluatesecondary data sources and the specific information you need from each source. Insert or remove rows as needed.

Source What it Measures Data Potential Usage

Example: retail store analytics Market Share Analysis

Primary Data

Evaluateprimary data needed to evaluate the marketing plan. Insert or remove rows as needed.

Source What it Measures Data Potential Usage

Example: Focus group Qualitative

Customer Relationship Management

Establishcustomer touchpoints and develop appropriate CRM events for customer acquisition, retention, and profitability. Insert or remove rows as needed.

CRM Touchpoint Purpose & CRM Objective Data Potential Data Usage