Answered step by step
Verified Expert Solution
Question
1 Approved Answer
Looking for help in below as part of Mini Project - Strategic Marketing Plan for good Global Consulting Organization (including tables, figures) The marketing plan
Looking for help in below as part of Mini Project -
Strategic Marketing Plan for good Global Consulting Organization (including tables, figures)
The marketing plan to contain-
- Executive summary: Summarizing the identified business problem, and the marketing strategy/tactics and recommend to solve it.
- Mission of the business that has been selected to work on and its product portfolio.
- Identify the issue that will be solving and/or the market growth that will be pursuing: Includes all the relevant secondary data and framework. Use other framework as deemed necessary (ex. SWOT analysis, Ansoff matrix, BCG).
- A competitive analysis: Identify competitors, specify how competition is challenging the business
- Identify the business objective that would be focused on to achieve business growth. (Focus and Benchmarks)
- Identify the target market to achieve business objectives.
- Identify the value proposition that will help to grow the business.
- Derive the marketing tactics that will deliver the strategy which has identified: Specify the changes that will be incurred to the Product, service, brand, price, incentives, communication and distribution that will allow to achieve your marketing objectives.
- Identify the Control mechanisms that will evaluate whether the strategy is successful. Which KPIs will be tracked? How will the company control its performance and its environment
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started