LOo-l, 8-3) 2. D advertising. Do you think advertising agencies often emphasize creativity at the expense of developing ad iscuss the role and importance of creativity in can help generate sales for a product or service? What can clients do to avoid this problem? (LO 8-1) 3. D that igital and Social Media Perspective 8-1 discusses some of the advertising campaigns that were selected as the best of the 21st century. Choose one of these cam paigns and analyze it from a creative perspective giving attention to the strategy used for the campaign and the reasons why it has been effective. (LO 8-1)