L'oreal is creating an application for the Lebanese market. This application consists of a virtual application of makeup through this app ( the application is called BeU22), so each customer can try the makeup before going to the makeup artist and asking for this application using l'Oral products.

The anticipated customer acquisition is 133,497 per month, user retention for the application is anticipated to be 934,482 women using the application on an ongoing yearly basis. The natural application churn is anticipated not to be larger than 5% per year.

Calculate the pricing and cost needed to launch and do the application, calculate the expected outcome, revenues, and expenses of this application in the Lebanese market in detail. (everything related to the launch of the application in Lebanon)

N.B: Revenues and cost are to be improvised based on the usual budget need it for the launch of an application in Lebanon

I only need general information and not detailed for an application in the Lebanese market by L'Oreal