Losses have been incurred at Millard Corporation for some time. In an effort to isolate the problem and improve the companys performance, management has requested that the monthly income statement be segmented by sales region. The companys first effort at preparing a segmented statement is given below. This statement is for May, the most recent month of activity.

	Sales Region
	West		Central		East
Sales	$	310,000	$	797,000	$	700,000
Regional expenses (traceable):
Cost of goods sold		100,000		244,000		311,000
Advertising		101,000		237,000		237,000
Salaries		59,000		52,000		113,000
Utilities		8,600		15,800		14,300
Depreciation		24,000		35,000		29,000
Shipping expense		18,000		29,000		38,000
Total regional expenses		310,600		612,800		742,300
Regional income (loss) before corporate expenses		( 600)		184,200		(42,300)
Corporate expenses:
Advertising (general)		13,000		39,000		36,000
General administrative expense		19,000		19,000		19,000
Total corporate expenses		32,000		58,000		55,000
Net operating income (loss)	$	(32,600)	$	126,200	$	(97,300)

Cost of goods sold and shipping expense are both variable; other costs are all fixed. Millard Corporation is a wholesale distributor of office products. It purchases office products from manufacturers and distributes them in the three regions given above. The three regions are about the same size, and each has its own manager and sales staff. The products that the company distributes vary widely in profitability.

1. Prepare a new contribution format segmented income statement for May. Show a Total column as well as data for each region. In addition, for the company as a whole and for each sales region, show each item on the segmented income statement as a percent of sales. (Note: % columns may not total due to rounding.) Round percentage answers to 1 decimal place (i.e .1234 should be entered as 12.3).