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Lou Barlow, a divisional manager for Sage Company, has an opportunity to manufacture and sell one of two new products for a five-year period. His

Lou Barlow, a divisional manager for Sage Company, has an opportunity to manufacture and sell one of two new products for a five-year period. His annual pay raises are determined by his divisions return on investment (ROI), which has exceeded 25% each of the last three years. He has computed the cost and revenue estimates for each product as follows:

Product A Product B
Initial investment:
Cost of equipment (zero salvage value) $ 360,000 $ 530,000
Annual revenues and costs:
Sales revenues $ 400,000 $ 510,000
Variable expenses $ 180,000 $ 250,000
Depreciation expense $ 72,000 $ 106,000
Fixed out-of-pocket operating costs $ 85,000 $ 65,000

The companys discount rate is 19%.

2.

Product A Product B
Net present value

Product A Product B
Project profitability index

Product A Product B
Simple rate of return % %

Net Present Value Profitability Index Payback Period

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