Question
Louis Vuitton Moet Hennessy (LVMH) headquartered in Paris France, brokered a deal with the Caribbean Pop artist Rhianna to design, brand, and launch a makeup
Louis Vuitton Moet Hennessy (LVMH) headquartered in Paris France, brokered a deal with the Caribbean Pop artist Rhianna to design, brand, and launch a makeup brand. Rihanna and LVMH co-own the formulas for the Fenty beauty line. This is an example of what type of business agreement?
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Global Marketing
Authors: Svend Hollensen
8th Edition
1292251808, 9781292251806
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