Lovemarks - The future beyond brands

Lovemarks is a marking concept that is intended to replace the idea of brands. The idea was first widely publicized in a book of the same name written by Kevin Roberts, CEO of the advertising agency Saatchi & Saatchi.

Watch the video and the paper in the links below and provide your opinion. Do you agree with Kevin about Lovemarks concept? If yes, why and if no, why not? You have to use the information from the links to support your discussion.

http://redrose.consulting/speeches/the-power-of-love/

http://www.saatchikevin.com/lovemarks/future-beyond-brands/