Lower of cost and net realizable value applies to the write-down of inventory values when market value is less than cost. Why does this rule not allow for write-ups in inventory value? a. Write-ups in inventory value are more uncertain than write-downs. b. The most prudent approach to preparing financial statements involves avoidance of pessimistic projections. c. Writing up inventory to market value would be inconsistent with the conservatism principle. d. Write-ups in inventory value are inconsistent with the matching principle