Loyalty Programs

In groups: $3-4$ students

Share an example of a loyalty program

Introduce the brand

An overview of the loyalty program $-$ How does it work?

$-$Who is the target audience?

Share your thoughts. Is it working?

Email to

ihernandez@sl$.$on$.$ca by Thursday, February $8$th

$15$ minutes

Choose a YETI product

General demographic info of consumer provided

Determine their personality, lifestyle, AIO, and values and provide your reasoning

YETI PRODUCTS

Lunchbag $-$ $$75$ Male, $38,$ Oshawa

Waterbottle $-$$$30$ Female, $32,$ Toronto

Cooler $-$ $$275$

Male, $52,$ Huntsville

Wine Glass $-$ $$30$

Female, $23,$

Kingston