LTgu Cisneros Question 28 (of 100) 28. Environmental scanning refers to O assessing any possible negatve impact a firm's actvities might have on the O continually acquiring informati O setting up a regular schedule to assess the performance of different dvisions within a firm on on events occurring outside the organization to identify and interpret potential trends. initiating an internal talent search to identify employees who can think 'outside the box' to generate solutions to marketing problems caused by changes in the marketing O requiring all employees to spend time outside the office to avoid the Tvory tower" syndrome. 2 7 5 6 3