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Lucas knows that his customers always shop for top-of-the-line cashmere and that price is not a consideration. He decides to price his line of sweaters
Lucas knows that his customers always shop for top-of-the-line cashmere and that price is not a consideration. He decides to price his line of sweaters and socks above those of his closest competition in order to capture those customers who only look for the best. What type of strategy is Lucas using? Multiple Choice advantageous pricing premium pricing differential pricing the value of quality a top of market strategy
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