Lucas manages Gen Y Ads, a company whose strategy is to offer unique, attention-getting, and revenue-producing social media ads for the fashion industry. As part of the control process, Lucas develops performance standards for the company. What should Lucas keep in mind as he creates the standards? The standards should be measurable, but they don't need to be directly tied to the company's strategy because there are many interesting activities that can be monitored in the advertising industry. The more the betterLucas should create standards for all behaviors and results. All of Gen Y Ads' standards should be identical to standards used by competitors. The standards should be measurable and tied to the company's strategy