Lucia has recently returned from touring in China. As part of her travels, she visited a small village in Jiangsu Province, where she was amazed by the local women's silk production. She has suggested to the EFI board that, if the accessory line is determined to be a good opportunity to pursue, she would like to have women from the village produce the silk accessories. Lucia would design the accessories, incorporating the village's style, and the village would organize the women's efforts by building a small production facility. The project would help provide a more stable income and higher standard of living in the village.

Required: What would be the value proposition of the high-end accessory line? What would distinguish EFI's products from those of the competition?

Thanks so much!