Question 3 (of 3): Measuring environmental and social performance There has been some bad press on the pollution caused by Sparkling Ltd., and the CEO has also heard that there is some level of discontent amongst employees about the way senior management treats staff. The CEO has decided to improve social practices within the company. The new mission statement of Sparkling states that it will aim to: Support employees in achieving their personal and career goals Commit to building a socially responsible value chain Promote a better social and physical environment for the world In addition, the CEO has decided to contribute to charities, especially those that focus on the homeless and the poor. Current social performance indicators adopted to assess company performance include: Percentage of women in the top three tiers of management Number of indigenous employees Customer satisfaction rating relating to the Sparkling's "social consciousness" Number of staff hired who were previously unemployed teenagers Required: Discuss the appropriateness of current social performance indicators in assisting Sparkling to achieve its mission. Suggest either an improvement to the indicator or one (1) additional social performance indicator under each objective. Justify your answer. Mission *Support employees in achieving their personal and career goals' 'Commit to building a socially responsible value chain' *Promote a better social and physical environment for the world' In your opinion, which current indicator/s is/are closely tied to the mission of Sparkling Ltd.? Is this indicator appropriate? Any improvement to the indicator or additional indicator?