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LUDO m Uller Company's most recent contribution margin format income statement follows: Per Unit $15.00 9.00 Sales (20,000 units) Less: Variable expenses Contribution margin Less:

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LUDO m Uller Company's most recent contribution margin format income statement follows: Per Unit $15.00 9.00 Sales (20,000 units) Less: Variable expenses Contribution margin Less: Fixed expenses Profit Total $300,000 180,000 120,000 70,000 $ 50,000 $ 6.00 management is considering the following independent action to increase profit: increase selling price by 15% with no change in total variable costs. 2 Reduce variable costs to 50% of sales. Reduce fixed costs by $20,000. Instructions Calculate the profit to be earned to be earned under each alternative. Which action will produce the highest profit

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