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Ludy Mechanical Corporation has developed a new industrial grinder-model YS-48-that has been designed to outperform a competitor's best-selling Industrial grinder, Model YS-48 has a useful
Ludy Mechanical Corporation has developed a new industrial grinder-model YS-48-that has been designed to outperform a competitor's best-selling Industrial grinder, Model YS-48 has a useful life of 100,000 hours of service and its operating cost is $0.90 per hour. In contrast, the competitor's product has a useful life of 20,000 hours of service and has operating costs that average $1.50 per hour. The competitor's industrial grinder sells for $169,000. Ludy has not yet established a selling price for model YS-48. From a value-based pricing standpoint what is the differentiation value offered by YS-48 relative to the competitor's offering for each 100,000 hours of service?
Ludy Mechanical Corporation has developed a new Industrial grinder-model YS-48-that has been designed to outperform a competitor's best-selling Industrial grinder. Model YS-48 has a useful life of 100,000 hours of service and its operating cost is $0.90 per hour. In contrast. the competitor's product has a useful life of 20,000 hours of service and has operating costs that average $1.50 per hour. The competitor's Industrial grinder sells for $169,000. Ludy has not yet established a selling price for model YS-48. From a value-based pricing standpoint what is the differentiation value offered by YS-48 relative to the competitor's offering for each 100,000 hours of service?
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