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Luke Corporation produces a variety of products, each within their own division, Last year, the managers at Luke developed and began marketing a new chewing

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Luke Corporation produces a variety of products, each within their own division, Last year, the managers at Luke developed and began marketing a new chewing gum, Bubbs, to sell in vending machines. The product, which sells for $5.30 per case, has not had the market success that managers expected and the company is considering dropping Bubbs. The product line income statement for the past 12 months follows: $ 14,683,650 14,440,895 Revenue Costs Manufacturing conta Allocated corporate couto (158) Product line margin Allowance for tax (208) Product-line profit (lon) 15, 175,070 1491,420) 98,285 (39), 143) All products at Luke receive an allocation of corporate overhead costs, which is computed as 5 percent of product revenue. The 5 percent rate is computed based on the most recent year's corporate cost as a percentage of revenue. Data on corporate costs and revenues for the past two years follow: Most recent year Previous year Corporate Revenue Corporate Overhead Coats $ 107,750,000 $ 5,387,500 76,300,000 4,683,020 Roy O. Andre, the product manager for Bubbs, is concerned about whether the product will be dropped by the company and has employed you as a financial consultant to help with some analysis. In addition to the information given, Mr. Andre provides you with the following data on product costs for Bubbs: Month 1 2 3 4 5 6 7 8 5 10 11 12 Cases Production Conta 200,000 $1,143,328 217,700 1,164,028 215,400 1,173,401 229.000 1,189,023 224,900 1,191,327 230,000 1,212,173 220,700 2,187,199 247,700 1,230,274 239,300 1.228,726 253,100 1,240,825 250,700 1,245,260 259,700 1,275,951 Required: a. Bunk Stores has requested a quote for a special order of Bubbs. This order would not be subject to any corporate allocation (and would not affect corporate costs). What is the minimum price Mr. Andre can offer Bunk without reducing profit any further? b. How many cases of Bubbs does Luke have to sell in order to break even on the product? c. Suppose Luke has a requirement that all products have to earn 5 percent of sales after tax and corporate allocations) or they will be dropped. How many cases of Bubbs does Mr. Andre need to sell to avoid seeing Bubbs dropped? d. Assume all costs and prices will be the same in the next year. If Luke drops Bubbs, how much will Luke's profits increase or decrease? Assume that fixed production costs can be avoided if Bubbs is dropped

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