LULULEMON

Lululemon CEO Laurent potdevin has employed you as a consultant to assess the company's overall situation and recommend a set of actions to improve the company's future prospects. please prepare a report to Mr. Potdevin that includes . 1- an evaluation of competitive forces in the market for yoga and fitness apparel , 2- an assessment of lululemon's strengths , weakness opportunities and threats, 3- an identification of the primary components of luluelmon's value chain , 4- an evaluation of lululemon's financial and operating performance as displayed in case Exhibit 1, and 5-a set of action recommendations that lululemon's revamped top executive team should initiate in order to rekindle the company's growth and performance . Your report should include an assortment of original (not copied from the case ) charts , tables , and exhibits to support your analysis and recommendations

here are the Case :

1. How strong are the competitive forces confronting lululemon in the market for performance-based yoga and fitness apparel? Do a five-forces analysis to support your answer. 2. What does your strategic group map of the performance sports apparel industry look like? Is lululemon well positioned? Why or why not? 3. What do you see as the key success factors in the market for performance-based yoga and fitness apparel? 4. What does a SWOT analysis reveal about the overall attractiveness of lululemons situation? 5. What are the primary components of lululemons value chain? 6. What are the key elements of lululemons strategy? [If you have previously covered the Under Armour case, which features of lululemons strategy stand out as being different from the strategy at Under Armour?] 7. Which one of the five generic competitive strategies discussed in Chapter 5 most closely approximates the competitive approach that lululemon is employing? 8. What do the data in case Exhibit 1 reveal about lululemons financial and operating performance? You should use the financial ratios in Table 4.1 of Chapter 4 in performing calculations to determine which aspects of lululemons financial performance might be characterized as impressive, improving, or not. In addition to the ratios in Table 4.1, you will also need to calculate compound average growth rates (CAGR) for certain financial measures. The formula for calculating CAGR (in percentage terms) is as follows: CAGR % = [ending value beginning value] 1/n 1 x 100 (where n = the number of year-to-year or period-to-period changes) 9. What 3-4 top priority issues do CEO Laurent Potdevin and lululemon management need to address? 10. What recommendations would you make to lululemon CEO Laurent Potdevin? At a minimum, your recommendations should cover what to do about each of the top priority issues identified in question 9.