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Lupin Company uses a geographic information system (GIS) to identify medium to large sized engine makers within 400 kilometers of its sales offices and designates
Lupin Company uses a geographic information system (GIS) to identify medium to large sized engine makers within 400 kilometers of its sales offices and designates these firms as the target segment for the new product. Which dimensions for segmenting business markets is this firm using:
Location, size, industry
Size, purchasing system, urgency
Location, loyalty, specific application
Industry, purchasing system, power structure
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