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Luther Company, located in Largeville, Kansas ( USA ) , is a retailer of durable, light - weight luggage products known for their high -
Luther Company, located in Largeville, Kansas USA is a retailer of durable, lightweight luggage products known for their highquality and innovation. Recently, the firm conducted a relevant cost analysis of one
of its product lines that has only two products, Kryptonite and Meteorite. Sales for Meteorite are decreasing, while purchase costs increasing. The firm is considering dropping the Meteorite product and only
selling Kryptonite. Luther Company allocates fixed costs both corporate and sellingadministrative to products based on sales revenue. When the president of the company saw the productline income
statements presented below he agreed that the Meteorite product should be dropped. If this is done, sales of Kryptonite are expected to increase by next year; the firm's cost structure will remain the
same.
Required:
Find the expected change in annual operating income by dropping the Meteorite product and selling only the Kryptonite product.
What strategic factors should be considered?
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