Luxbaum an auto manufacturing firm and Greenwood an online marketing firm formed a joined venture in 2000 to create iLikeToDrive.com. The idea was to develop a site for car and driving culture, by collecting user demographic data for Luxbaum's market research. The Project to develop the iLikeToDrive.com website faced significant delays and conflicts because of the lack of web experience and differences in the corporate cultures of the team members. The team was struggling with integrating web and marketing strategies, creating content, and meeting up a strict 90-day launch deadline. Jim, from Greenwood was appointed as a Project Manager to unify the team. He implemented weekly status meet up to eradicate the issues between team members. Despite initial resistance, Jim's efforts led to the productivity and helped in addressing issues to keep the project on track. The site launched was on time, overcoming number of obstacles and led to team union.What obstacles exist in getting team members from different corporate cultures to work together effectively on building a project