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Luxury home furniture manufacturer Home Living, is in the process of looking for a distribution channel for its new line of high - end sofas.
Luxury home furniture manufacturer Home Living, is in the process of looking for a distribution channel for its new line of highend sofas. Home Living is most concerned about protecting its prestige image and controlling the message communicated by salespeople. These factors affecting the choice of channel would fall under which of the following? a customer factors b market factors c product factors d producer factors
Luxury home furniture manufacturer Home Living, is in the process of looking for a distribution channel for its new line of highend sofas. Home Living is most concerned about protecting its prestige image and controlling the message communicated by salespeople. These factors affecting the choice of channel would fall under which of the following?
a customer factors
b market factors
c product factors
d producer factors
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