Luxury Hotel's southern beach location has 500 rooms, and rents hotel rooms for $180/night. At the current sales level of 400 rooms per night, Luxury currently makes a profit of $50/room per night: Sales Costs Profit $180 130 50 It costs the beach location hotel $130/night to maintain a room ($100 in depreciation, $25 in variable maintenance and $5 in variable booking costs). The beach location hotel has been approached by Conventions2000.com to purchase a block of 220 rooms for $140/room per night for one night for a convention. If this special order is accepted, Conventions2000.com would take care of all booking costs for the rooms booked through Conventions2000.com. However, the beach location hotel would have to allow Conventions2000.com to hang a large sign for the convention on the side of the hotel - this will cost Luxury $3,000 in labour costs. Required: Should the beach location hotel accept this special offer? Include both qualitative and quantitative analysis.