Luxury Limousines provides limousine services for events. Each service is expected to last 4 hours. The company anticipates 500 services annually. They have invested $1,000,000 in their facilities and aim for an ROI of 20%. The budgeted costs for the coming year are shown below:

Cost Item	Per Service ($)	Total ($)
Direct Materials (Fuel, etc.)	25	12,500
Direct Labor (Drivers)	50	25,000
Variable Overhead	10	5,000
Fixed Overhead	-	150,000
Variable Selling & Admin Expenses	5	2,500
Fixed Selling & Admin Expenses	-	50,000

Required:

1. Determine the total cost per service.
2. Calculate the desired ROI per service.
3. Compute the target price per service.