Question
Lyft Inc is considering entering Vietnam. Using the 12C framework (Country, Culture/Consumer behavior, Channels, Commitment, Currency, Communication, Capacity to pay, Contractual obligations, Concentration, Choices, Consumption,
Lyft Inc is considering entering Vietnam. Using the 12C framework (Country, Culture/Consumer behavior, Channels, Commitment, Currency, Communication, Capacity to pay, Contractual obligations, Concentration, Choices, Consumption, Caveats ) Analyse Lyft in Vietnam market.
Create a market profile analysis for Lyft using 12C’s to determine opportunities and problems with the potential marketing strategies
Which four of the 12C is considered most important
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Financial Reporting And Analysis
Authors: Lawrence Revsine, Daniel Collins, Bruce Johnson, Fred Mittelstaedt, Leonard Soffer
8th Edition
1260247848, 978-1260247848
