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Lynnwood Ltd. is reviewing two of its customers using ABC analysis. It has identified the following customer related activities and their rates: Activity Cost Driver

Lynnwood Ltd. is reviewing two of its customers using ABC analysis. It has identified the following customer related activities and their rates:

Activity

Cost Driver

Rate

Sales

# of visits

$450

Order processing

# of orders

$125

Product handling

# of units

$12

Special shipping

# of shipments

$500

The company has the following information regarding Crowe Ltd. and Donald Inc.:

Activity

Crowe Ltd.

Donald Inc.

# of visits

20

6

# of orders

42

37

Product handling

740

400

Special shipping

14

11

Sales for Crowe and Donald are $300,000 and $250,000 respectively. The cost of goods sold on these sales are the same at 58%.

Required:

  1. Using Customer ABC Analysis, calculate the profitability of Crowe and Donald.
  2. Provide your comments to Lynnwood with respect to the profitability of these two customers.

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