m 1 Rivalry among competing sellers is generally less intense when 30 Multiple Choice there are relatively more industry key success factors the industry's driving forces are weak and rivals have mostly commodity products barriers to entry are moderately low and the pool of likely entry candidates is large. rivais are wary of making fresh moves to lower prices, introduce new products, increase promotlonal efforts and advertising and otherwise gain sales and market share. buyers have many aternative products or services from which to choose C Prev 30 of 60 E Noxt> 3 4 0