M cDomzld '3 A deceptive act or practice need not actually deceive as long as it is 'likeiy to mislead.I An unfair act or practice need not deceive at all but must offend a common sense of propriety orjustice or of an honest way of acting. Among the proscribed acts or practices are these: failure to disclose pertinent facts. false or misleading description of products. misleading price and savlngs claims, bait-and-switch advertisements. free-offer claims. false product comparisons and disparagernents. and endorsements by those who do not use the product or who have no reasonable basis for making the claims. Among the unfair trade practices that the FTC has sought to deter are certain types of contests and sweepstakes. high-pressure door- n to-door and mail-order selling. and certain types of negative-option plans. SCENARIO: McDonald's advertises a sweepstakes through a mailing that says prizes are to be reserved for 15,610 "lucky winners..1 The mailing further states, 'You may be [a winner} but you will never know if you don't claim your prize. All prizes not claimed will never be given away. so hurry.' The mailing does not give the odds of winning. The FI' C sues to enjoin the mailing as deceptive. What Is the result