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? m e a s u r e s t h e a b i l i t y o f a n a u

?measurestheabilityofanaudiencetorecognizeandidentifyaspecificbrand,whilemeasuresthenumberoftimesanadvertisementappearsinachosenmedium.
Brand awareness; impressions
Brand recognition; impressions
Impressions; brand awareness
Impressions; brand recognition
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