M Mon Dec 5 55% AA ezto.mheducation.com @ + Home P Gradebook / LDR/307T; Leaders... M Question 1 - Wk 2 - Apply: Case. Wk 2 - Apply: Case Analysis: Case 28... (1 Saved Help Save & Exit Submit Required information Case Exercise: Mcdonald's The following questions are based on key symptoms (both favorable and unfavorable) of Mcdonald's and underlying causes that affect key symptoms as they are observed in the case. In addition, there is a general question on solutions that also addresses the causes. Each multiple choice and short answer question number under Key Symptoms corresponds to the same question number under Underlying Causes (e.g., Question 3 under Key Symptoms 1 corresponds to Question 3 under Underlying Causes 1). Before beginning this exercise, you will need to read the Mcdonald's case. Underlying Causes 1 Please answer the following multiple choice questions. 2. In 2003, Mcdonald's was dropping far behind its competitors in terms of which of the following? O Profitability O Employee satisfaction O Market share Service and quality None of these 3. What did Jim Skinner push for when he took over from James R. Cantalupo? For a renewal of the supersizing option. O For a revision of the menu to include more vegan options. For larger burgers made from higher quality meat. For Mcdonald's to change its unhealthy image. For elimination of the company's dollar menu.4. Why did Mcdonald's create the McCafe experience in its stores, despite the very high cost? O The cost of creating the McCafe was offset in less than one month of sales in each store. O The company wanted to be seen as a lifestyle brand, not just a place to eat a burger, The company wanted to make a shift away from burgers to more healthy foods and beverages. O The company was looking to lower their wait time in-store by having coffee and beverages served at a different counter than food. None of these is correct. 5. Why did Mcdonald's originally introduce The Dollar Menu? The Dollar Menu reflected the price of a hamburger when Mcdonald's first opened. The prices of items had risen over the years, driving customers to other restaurants. The company was replicating a similar idea already implemented by Burger King. O All of the items on the menu were inexpensive side items. O None of these is correct. :11 PM Mon Dec 5 AA ezto.mheducation.com Home P Gradebook / LDR/307T: Leaders... x M Question 2 - Wk 2 - Apply: Wk 2 - Apply: Case Analysis: Case 28... i Saved Help Save & Exit Submit 2 Key Symptoms 1 Please answer the following multiple choice questions. 1. Based on the results of consumer surveys, what was the outlook for Mcdonald's in 2003? O Optimistic, suggesting rapid growth in coming years. Neither pessimistic nor optimistic, suggesting uncertainty for all companies in the fast food market. Mixed, suggesting a lack of consumer knowledge of the industry. O Pessimistic, with the company headed for serious trouble. O None of these. 2. What popular option was phased out in 2004 as a result of growing health concerns? O The Dollar Menu O The Big Mac The McRib O Supersizing All of these 3. What did Mcdonald's do as part of the McCafe beverage roll out? O The company built specialty beverage platforms In all U.S. outlets. The company added bakery items to its Happy Meals. The company began offering new sushi appetizers called McSushi. The company brought in local musicians to entertain customers. None of these Is correct.4. What type of product did Mcdonald's introduce to attract cost-conscious consumers to its restaurants over other competing fast food restaurants? O The Dollar Menu O The Value Menu O Freebies O Non-peak time menu O Early-birds menu 3 What are the current forces in the external environment that might have the most affect on Mcdonald's strategy? (Check all that apply.) Check All That Apply Demographic Economic Political/Legal Global Technological Sociocultural Mc Graw Hill